As Mentioned in the previous post, installing AdSense on blogs is quick and easy way to start monetizing your blog. Although it is easy there are a few tips that will bring your more satisfaction (money) from your AdSense.

Here are 8 strategies to implement that will improve your AdSense cash flow.

Ad Placement

AdSense units should be placed where visitors eyeballs are. Because of the way we learnt to read we move our eyes left to right and top to bottom. So AdSense should be placed toward the top and left of the page.

The other way to get adds noticed is to place them in the route of the eyes. Adds placed directly above, below or within content are more likely to get seen than AdSense on the sidebar. You can see in the image below the hot spots for content readers. You can read more about this research at useit.com.

AdSense Format

The three top performing AdSense units are: 336×280 large rectangle, 300×250 in-line rectangle and 160×600 wide skyscraper. Try to use these units where possible, but bear in mind that other formats might be more effective for your design.

AdSense Colors

AdSense works differently on every site and you need to adjust your colors accordingly. The general rule is to use contrasting ads on sites with dark backgrounds and to blend adds on sites with light backgrounds. To contrast use a boarder, and to blend keep it free.

The most successful link color is blue. This is connected to the roots of the Internet where all major websites used to feature blue links.

Targeting Keywords

To improve your AdSense revenues you need to target the right adds. Some pay only 1c per click while others pay $20-30. Assuming you already have a blog why not research topics you might post about and find out what keywords pay well then tailor the posts around them.

Use Adwords Keyword Tool to find variations of the keywords you are targeting, then use AdSense Traffic Estimator to find the highest paying variations.

Keyword Density

Keyword density is largely the way google decides what adds to place in your pages. This will also help with SEO for your site. A good keyword density is around 2% and up to 4% (any more will be seen as spam by Google).

I use the WorddPress plugin Keyword Snatcher to help keep track of my keyword density while writing my posts. Try it yourself and let me know how it goes.

Keyword Placement

Google places more weight on keywords towards the top of the page. So make sure you mention your keyword in the first paragraph. The title and headers are also of high importance to Google. Try to include your keywords in these and you will get targeted adds.

Add Keywords To Images

When you insert an image to you post you have the option of editing its title, description and caption. This is another place you can tell AdSense what your post is about and make sure they display the right adds.

Omit Off Topic Text

Sometimes you say things that are off topic and you don’t want to google to use for adds. You can open the HTML view (top right of the WP compose box,next to Visual) and insert the following code surrounding the off topic text:

<!- google_ad_section_start(weight=ignore) ->

Off topic text..

<!- google_ad_section_end(weight=ignore) ->

Test Test Test!

You have all the information you need now test out different variations and keywords to get your best results.

Let us know how it goes.

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