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Is What You’re Doing Remarkable? The Key To Going Viral

SETH-GODINJust saw a great video by Seth Godin and realy enjoyed it so thought I would share along with my take on it.

So there’s a lot of great stuff in the video but the bit that really got me thinking was about being remarkable. In the video Seth explains that the word remarkable doesn’t just mean amazing or inspirational but actually that it means “worth making a remark about”. Online we would call this viral marketing. If something is worth sharing or making a remark about, it quickly spreads and thousands of people see it with no advertising spend at all.

Viral marketing is such a great way to grow traffic to your blog, but getting your head around how to make stuff that will go viral is hard to do at the best of times. But here is a great way to test whether whatever you’re working on will go viral. Ask yourself this, “Is it remarkable?“. And not just is it remarkable to you, but would other people find this so interesting or useful that they would make a remark about it to others.

As bloggers this is essential to our growth, especially with twitter, digg and so many other social mediums that make it so much easier for people to make a remark about what you’re doing and have hundreds or thousands of people respond within minutes.

So have a look at what you are doing and find ways to make it remarkable.

Anyway the video is below, and here’s a link to check out a post from Seth’s blog How to be remarkable. Hope you enjoy!

4 Comments »

  • Evan said:

    See John Lyons and Edward de Bono’s Marketing Without Money for a book on what it means for this insight to be built on. An excellent book.

    Reply

  • Tim Scullin said:

    @Evan cheers I’ll have to check it out. I read another of de Bono’s a while ago. Very interesting he’s a great thinker

    @PSP lists are a powerful weapon for getting attention but if you combine that with “remarkable” (humour, sarcasm, wow factor or useful) then you really have something people would share!.

    Reply

  • Jackie said:

    Tim,

    I am very new to internet marketing but this video has hit the mark.

    I can see now where and why others fail and why sometimes you just have to get out of the box and be different.

    Fear is a terrible thing in life, whether in business or personal.
    Success is just around the corner for all of us at any time we just have to think differently

    Thank you for sharing

    Jackie

    Reply

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