One Easy Tip To Increase Loyalty And Pageviews

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One Easy Tip To Increase Loyalty And Pageviews

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loyal-readers

Getting traffic to your blog is one thing but turning that traffic into loyal readers is another. If you haven’t yet, I would recommend you read Do You Capitalise On Your Blog Comments? as it is another strong techinique to maximise your current readership.

If all of your visitors read one more post your pageviews would double and that is the intention with this tip. Want to know how to do it?

Interlinking Posts

Interlinking is adding links to other posts within your blog. You will notice the example in the first paragraph. Bet you were tempted to click through to find out whether you capitalise on your blog comments. That was a part of my sneaky plan. Once you did that and found out how good my other posts are, you would be my next loyal reader. Glad to have you :-D

Why is interlinking a good idea? I’ll give you 3 reasons:

Makes Loyal Readers

Dropping hints to a new reader about where they can find more information is the key for interlinking your posts. If you do it right you will transform a visitor who came for one page into a reader who found 4 interesting posts, added you to their RSS feed and is the latest member of your loyal readership club.

Increased PageViews (ad impressions)

Obviously if a reader clicks through to more pages on your blog you have a better chance getting them to click on your ads. Not only that, but any CPM (cost per 1000 impressions) advertising keeps clocking up in value. Interlinking creates more pageviews today but by also increasing customer loyalty it increases the future pageviews as well.

Better SEO

Search engines like pages with internal links. It helps the google bots find their way around and also shows the website is well maintained. For more tips on SEO read Google Ranking: Making Friends With The Spider and Google and SEO: The Real Story (see those interlinks?).

A Useful Plugin

The related posts plugin is the perfect compliment for interlinks within the post. Its also much less time consuming!

The plugin I use is WordPress Related Posts and can be found in the plugin search. To edit the options just go to Settings>WordPress Related Posts in the WordPress Admin panel.

Using related posts makes it easy for readers to find more posts they might find interesting. Because the related post plugin adds links at the bottom of the post it catches the readers who don’t like opening more pages while reading.

Start Making Readers Loyal Now

So what are you waiting for, dive into your archives and start interlinking your posts today!

4 Comments »

Kaddu said:

Say you wouldn't be knowing of any way to add the "related link" feature in blogger, would you? I can't find a good enough *free* template on wordpress! So I'm still sticking it out with plain old blogger! As of the time of writing this comment, I am manually "interlinking" my posts whenever I write anything that is related to any of my previous content.

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Tim Scullin Reply:
April 30th, 2009 at 11:11 am

Nah, I don’t use blogger so no idea. I say you should switch to wordpress and find a good theme. I am using arthemia at the moment which is a free and I have only done a few minor alterations.

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# 27 April 2009 at 11:42 am

Elena said:

That's a great tip about interlinking posts. I've done that to a couple of mine but since my blog is still fairly new, I'm working on broadening the scope of topics. I'm on Blogger as well, but setting up WordPress seems so intimidating to me. Blogger seems so straightforward.

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# 30 May 2009 at 4:06 am

Clarisse said:

While reading I realized that I did become one of your loyal readers and I thought wow, that actually worked! I do use a plugin similar to related posts and I really like it. Thanks for posting this article, it was really helpful.