Should You Write Blog Posts On The Weekend?
So if you didn’t already know, most internet traffic is on Mondays and then trails off from there with the biggest drop over the weekend. So how do you respond? Here’s my interpretation of the drop and how a blogger should respond:
The “at-work” Readers
A large amount of people only do their internet “stuff” during the week. So generally you’ll have lower numbers over the weekend, monday will be a boost as the “at-work” readers catch up and then the rest of the week should be ‘about normal’.
Studies show that most people stop following a blog when they feel like they have missed too much. Their RSS reader has 10 unread articles and they feel like they are not reading your stuff. For the at-workers by Monday they have 3 articles to catch up on, from each of their subscriptions… if they don’t read yours they’ll have 4 unread tomorrow and it isn’t looking good.
This poses the question:
Should I Even Publish Posts On The Weekend?
Well don’t forget there are still people who are on the internet on the weekend so if you arent posting fresh content on the weekend you are missing out on a chunk of potential traffic. Not too mention, there’s less competition, so its easier to stand out..
So here is my approach to the weekends:
Write Shorter Thought Provoking Posts
Shorter because its easier to for the at-workers to catch up (and easier to write). Thought provoking because the weekend readers have more time on their hands and a thought provoking idea is more likely to generate discussion (read Starting The Conversation for why more discussion is a good thing). For the weekend readers who have time on their hands a thought provoking article also creates a desire to know more (and they have time to pursue it), so include a link to another post on your blog and get them started.
Make Sure Monday Is A Winner
With the returning traffic on Monday you had better grab the attention of your RSS readers. Not to mention that this is the best time to promote your stuff, so don’t miss the opportunity!
How do you treat weekends?