The Answer To Your Social Media Problem
I started this blog in March of this year while recovering from a broken neck I had from a kiting incident. I couldn’t go anywhere so I might as well spend some time on the laptop while in bed, right?!
It didn’t take long to get thoroughly interested in social media / blogging etc, and this was a diary of my learning. Anything I wanted to know about I would go and research then write my findings in a post. Which ultimately ended in me getting some contract work with a bunch of companies doing their internet marketing, social media, blogging, twitter etc.
It’s Been A Bit Quiet
So if you have been following the site you will have noticed it’s been a bit quiet here for a while! Well… I got busy! ha Doing social media for everyone else took the time away from working on my own stuff, stupid I know! But I have seen the light (and got a cool new MBP! see photo..) and I’m getting into it again, partly for myself, partly for you. I learn quicker if I write it down and theres so much to learn!
I am going to tackle the challenges I have when marketing real business online, and post the outcomes and solutions here. But as for you, no doubt you’ll have different challenges, or things you just cant find answers to. I can help!
Tell Us About Your Problems
Tell me about your challenge, and if it sounds like something I want to know more about too, I’ll research it, find links/resources etc and provide a potential strategy to solve your problem.
Currently I am working on a problem that many struggle with, the challenge of how to actually build your presence in social media, without being a spammer, and actually getting your potential customers/existing customers to interact with you, and then turn that into traffic/sales.
I’m hoping to post a step by step walkthrough in a few days.
So if you have any questions, either leave them here in the comments, or follow me on twitter and send me a tweet.
i have a question: My mother and a friend started a business called SmartDivorce. http://www.smartdivorce.us. It would a lot easier for you to go to the site and see what it’s about then for me to explain it.
My question is: we want to do webinars. However, the word “divorce” seems to raise a lot of flags. The whole purpose of the seminars is not to promote divorce or to even discourage it. It is strictly to help people who can’t afford to spend a lot of money on lawyers and therapists. It gives them the basic info they need to then make the right decision for themselves. I want to help her get the word out but I need to let people know again we are not promoting getting a divorce. WE are neutral on the subject.
Thanks
J
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Tim Scullin Reply:
November 21st, 2009 at 12:56 pm
Think of it like this, if you currently have a response rate of 2%, then you are more “forward” with your marketing (in your case using the word “divorce”) and you get a response rate of 4% thats good, even if now 96% are pissed off. The 96% weren’t your target market anyway.
As long as what you are marketing resonates within your potential customers, it’s good, even if it turns others away.
Personally I would be in the other 96% on this one ;) but thats fine, you aren’t promoting it to someone who doesn’t want a divorce.
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Hey Tim,
Glad to see you back!
I have done a lot of research too since we last talked and it was so funny because I was going to comment on one of your older posts the other day until I realized that I had already left a comment months ago. lol
Blogging is such a rewarding experience and it is great way to learn new things. Yet, I realize that many people are really trying to make money from ads and affiliate marketing. Therefore it seems that many bloggers have become obsessed with page rank. I have heard horror stories about how rankings from Google, Alexa and Technorati have gone south without warning. Now that Technorati is no longer the authority (by choice it seems) on blog page rank, I am wondering if you have any insights you would like to share on the topic.
Congratulations on all of your recent acheivements.
PS: how are your cats doing? (inside joke)
Thanks for the post Tim.
@Ileane
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Tim Scullin Reply:
November 23rd, 2009 at 5:52 pm
Yeah thats an interesting one aye. I have heard stories too but it seems to be those who have tried to play the system, like buy links, overload with keywords etc.. Google doesn’t like getting tricked any more than the rest of us!
In saying that, where is the line, because we all seed our stuff with the keywords we are targeting.. could be worth checking out.
As for the cats.. been avoiding them recently, but who knows… haha
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Good to see you blogging again brother! I decided to settle in Dunedin and start an online business there serving the local community. Will move back to NZ in July.
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