Articles in the Blogs Category
Blogs, Featured, Headline »
“At Least Ya’ll Feel Something”
Whether it’s “George Bush doesn’t care about black people”, storming out of awards ceremonies or this latest stunt with Swift, it seems like he has a way of making you feel something, a way of pulling on your heart strings and getting a response.. from the masses.
Here’s the three step strategy to going viral like Kanye West
1. Be Bold
Talk about the thing that everyone is thinking. Don’t let the crowd sit there and think.. “hmm I thought Beyonce was better.. oh we’ll we can talk about that …
Blogs, Featured »
My Mum
(That’s “Mom” for you Americans)
A while ago my Mum tells me she is reading this great book but she can’t tell me what it is, she thinks it’d be a bad idea if I read it. Naturally this made me want to read it, but I don’t even know what it’s called, and she wont tell. For almost 2 weeks I badger her, but all I get is snippets of the book, about how this guy outsources his work, travels the world, wins the Chinese Kickboxing National Championships and …
Blogs, Featured, Strategy »
Just saw a great video by Seth Godin and realy enjoyed it so thought I would share along with my take on it.
So there’s a lot of great stuff in the video but the bit that really got me thinking was about being remarkable. In the video Seth explains that the word remarkable doesn’t just mean amazing or inspirational but actually that it means “worth making a remark about”. Online we would call this viral marketing. If something is worth sharing or making a remark about, it quickly spreads and …






