The two biggest factors for getting a good search engine ranking is having backlinks and having great SEO of your site. Getting the right keywords for SEO can be tricky but here are a few simple tips to help out beginners. 

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Once you have your SEO completed you will want to start promoting your website. A key to starting is to submit your website to the directories. Directories are good because they provide quality backlinks to your site and also people actually use them so you will generate traffic back to your site as well.
Directory submissions are filtered by actual humans so they cut out a lot of the junk on the internet. Make sure your website is quality and not just another spam site before submitting, and remember that it can …

Making new friends come be a bit intimidating at times but its always worth it. To befriend Google you need to say just the right things..
Use Your Words Wisely
The Google crawler searches sites and indexes them based upon their content and who links to them. All Google can see is words and links so use your words wisely, they are 50% of the equation.

Once you know your keywords and have successfully implemented them in your visible content you will want to include them in your invisible content as meta tags. Before you start make sure you know your keywords.