Once you have your SEO completed you will want to start promoting your website. A key to starting is to submit your website to the directories. Directories are good because they provide quality backlinks to your site and also people actually use them so you will generate traffic back to your site as well.

Directory submissions are filtered by actual humans so they cut out a lot of the junk on the internet. Make sure your website is quality and not just another spam site before submitting, and remember that it can take up to 3 weeks for some sites to register your site.

The 4 Most Common Directory Mistakes

1) Submitting To 100′s or 1000′s Of Directories.

• Submitting your posts to every directory on the internet will create thousands of backlinks to your sites. But we need to look at a thing called Opportunity Cost [OC]. The OC is the cost of not doing the next best alternative. Simply put what else could you be doing instead. You only submit to the top 5-10 directories, max. 90% of traffic will come from these sites.
• You should spend the rest of your time developing other traffic leads instead submitting to more useless directories.
• Having more unqualified links will not give you better SEO rankings, its quality that counts.
• Submit to DMOZ (Used by Google, AOL, Netscape, Lycos and Hotbot) and allthewebsites.org.  Then do a google search for “your topic directories”. Generally the best directories will have the top results.

2) Not Researching The Directory.

• Make sure your site should be apart of the directory before you submit it. You should also consider the category to submit your article under. In the wrong category or directory a site will either be rejected or not get much traffic.
• Your descriptions and titles should also be targeted for each directory, so make sure you know what people are looking for on that particular directory.

3) Writing Lame or Misleading Titles and Descriptions.

• When people search the directory they click on what catches their attention. In order to maximise results your Titles and Description need to be catchy. Read Article Secrets: How To Write Article Titles For Traffic to learn how to write catchy titles.
• Your Description should adequately describe your site and include your USP (Unique Selling Proposition). Make sure it is unique. This is your one chance to impress directory visitors so make it count.

4) Not SEO’ing Your Submissions.

• If your Title and Description contain search query keywords, then your site might appear toward the top of directory results. If your company name does NOT have keywords in them, do not add those keywords in the submission. Directory editors will remove them anyway, and you do not want them to suspect you of spamming.
• Read How To Dial In Your Keywords for more on deciding what keywords to target.

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