Making new friends come be a bit intimidating at times but its always worth it. To befriend Google you need to say just the right things..

Use Your Words Wisely

The Google crawler searches sites and indexes them based upon their content and who links to them. All Google can see is words and links so use your words wisely, they are 50% of the equation.

Do some research on what your target market is searching for and find out what words they are actually typing into search engines. These are your keywords. Using them correctly can dramatically improve your search ranking.

Use  Adwords Keyword Tool and Keyword Spy to help find effective keywords. You want ones that have a significant number of searches and lower competition.

Visible Words

• Visible words are the text on your page, the page titles and image captions. You should keep the keywords in mind as you write your content and use them as much as possible in a natural manner. Also the closer to the top of the page, the more they will influence your ranking.
• Your titles are some of the most important words on the page. Check out the How To Write Article Titles For Traffic post for more information on how to write a catchy SEO title.

Invisibile words

• The invisible words are in the code of a site and are the meta tags. The meta tags are used to provide extra information and the search engines love them!
• You can insert information such as the title , the description and keywords.

Title:

• This is recommended if for some reson you want to change the title of your page (eg if you have a very long title/ or you want to make it more SEO friendly.)

Description:

• If you don’t insert a description meta tag then the search engines will just show the first few lines under your title in the search results. Having a catchy description can greatly increase your search engine traffic

Keywords:

• Keywords are used to help google index your pages. Include the words you already have and then include other relevant words (thesaurus.com may help). If your post is about cars include the keyword car but al include the keywords automobile and vehicle.
• When inserting keywords it pays not to go overboard as search engines penalize and sometimes blacklist your site if you try to mislead them with irrelevant information.
• Read How To Dial In Your Keywords and Making Friends With The Spider.

See adding meta tags to your Website or WordPress Blog.