How To Add Meta Tags To Your Website
Once you know your keywords and have successfully implemented them in your visible content you will want to include them in your invisible content as meta tags. Before you start make sure you know your keywords. For more information read How To Dial In Your Keywords and Making Friends With The Spider.
You will need to edit the code of your website and install the meta tag code between the <head> and </head> lines at the top of the page. To edit the code you can open your pages in a text editor such as textedit and you will see all of your code. Some hosts also provide an online option, simple select the file in your control panel and look for an edit option..
You can find out what keywords your competitors are using by ctrl-clicking (or right click) in your browser and choosing view source. Then search for a tag that reads:
<meta name="keywords" content="their keywords will be written here" />
When you are starting out it is a good idea to check out the leaders in your field before deciding on your keywords. You may just get some useful pointers ;)
Inserting Meta tags:
To add meta tags edit the code as described below:
Title
To change the title either edit the existing title tags or else insert the following code:
<title>insert title here</title>
Description
To add a description of your page then insert this code:
<meta name="description" content="insert description here" />
Keywords
To add keywords to a page then insert this code:
<meta name="keywords" content="insert keywords here" />
There are many more tags but these are the three essentials for improving your SEO.
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